https://www.kreuzfahrten-treff.de/
Royal Caribbean Group Enters Definitive Agreement to Sell its Azamara Brand to Sycamore Partners
MIAMI, Jan. 19, 2021 /PRNewswire/ -- Royal Caribbean Group (NYSE: RCL) today announced it has entered into a definitive agreement to sell its Azamara brand to Sycamore Partners, a private equity firm specializing in consumer, retail and distribution investments, in an all-cash carve-out transaction for $201 million, subject to certain adjustments and closing conditions. Sycamore Partners will acquire the entire Azamara brand, including its three-ship fleet and associated intellectual property. The transaction is subject to customary conditions and is expected to close in the first quarter of 2021.
Royal Caribbean Group noted the transaction allows it to focus on expanding its Royal Caribbean International, Celebrity Cruises and Silversea brands.
"Our strategy has evolved into placing more of our resources behind three global brands, Royal Caribbean International, Celebrity Cruises and Silversea, and working to grow them as we emerge from this unprecedented period," said Richard D. Fain, Chairman and Chief Executive Officer of Royal Caribbean Group. "Even so, Azamara remains a strong brand with its own tremendous potential for growth, and Sycamore's track record demonstrates that they will be good stewards of what the Azamara team has built over the past 13 years."
"We are pleased that Royal Caribbean Group has entrusted Sycamore to support Azamara in its next phase of growth," said Stefan Kaluzny, Managing Director of Sycamore Partners. "We are excited to partner with the Azamara team and build on their many years of success serving the brand's loyal customers. We believe Azamara will remain a top choice for discerning travelers as the cruising industry recovers over time."
Azamara's value proposition and operations will remain consistent under the new arrangement, and Royal Caribbean Group will work in close collaboration on a seamless transition for Azamara employees, customers and other stakeholders. In conjunction with the transaction, Azamara Chief Operating Officer Carol Cabezas has been appointed President of the brand.
The transaction will result in a one-time, non-cash impairment charge of approximately $170 million. The sale of Azamara is not expected to have a material impact on Royal Caribbean Group's future financial results.
Perella Weinberg Partners LP served as financial advisor to Royal Caribbean Group and Freshfields Bruckhaus Deringer LLP provided legal counsel. Kirkland & Ellis LLP provided legal advice to Sycamore Partners.
Wäre sehr nett wenn es so wird ....fneumeier hat geschrieben: ↑21.01.2021 13:45 CC o t Seas,
das Loyality-Programm war ja unmittelbar gekoppelt mit Celebritys Captains Club. Sprich, auch wenn man noch nie mit Azamara unterwegs war, hatte man schon den Status und musste das nicht wie bei RCI erst "matchen" lassen. Inzwischen hatte man ja auch das geändert und alle waren automatisch "gematched".
Ich denke, dass man da den Status sicher beibehält. Sonst vergrätzt man sich ja auch die Stammkunden.
Gruß
Carmen
LG2021 has nearly just begun and we’ve already shared some exciting news. In light of these recent updates, we are kicking off this next era by introducing a fourth Azamara ship to the fleet! This addition, pending the close of the transaction announced earlier this month that Sycamore Partners has entered into a definitive agreement to acquire Azamara, marks our new future of growth as well as new opportunities to reach more destinations and communities than ever before.
Sycamore Partners has purchased the Pacific Princess, a former R-class ship comparable in size to our three sister ships. Just like Azamara Journey®, Azamara Quest® , and Azamara Pursuit℠, our newest addition will be able to sail into intimate rivers, visit smaller, as well as less-crowded ports other vessels can’t access. It will provide an excellent space for special connections to form while never feeling overcrowded. Prior to our return to service, we will complete a bow-to-stern refurbishment that will echo the soft, natural tones and elegant touches of her sister ships with a few new onboard elements. And, of course, you can expect those same intimate experiences and personalized touches Azamara is known and loved for.
It is my pleasure to announce that our newest ship will sail its inaugural season in Europe of 2022. There is no better way to embrace Azamara’s defining spirit of Destination Immersion® experiences than by setting sail into one of the most historically rich and culturally diverse continents in the world. We know this will be more than memorable, it will be a transformative moment not just for the brand and crew, but especially for Azamara Circle℠ members like you.
This news couldn’t have come at a better time, bringing fresh adventures to look forward to as we work towards resuming operations. Stay tuned in the coming months to learn more about our newest boutique hotel at sea with sneak peeks on interiors, itineraries, and more. We hope you are as excited for the future as we are and we can’t wait to embark into this new world with even more opportunities for deeper immersion.
Carol Cabezas
Chief Operating Officer, Azamara
Royal Caribbean Group completes the sale of its Azamara brand to Sycamore Partners
MIAMI, March 19, 2021 /PRNewswire/ -- Royal Caribbean Group (NYSE: RCL) (the Group) today announced it completed the sale of its Azamara brand to Sycamore Partners, a private equity firm specializing in consumer, retail and distribution investments, in an all-cash transaction for $201 million. The sale included Azamara's three-ship fleet and associated intellectual property.
This strategic deal allows the Group to focus on expanding its Royal Caribbean International, Celebrity Cruises and Silversea Cruises brands.
"This creates huge opportunities for all parties," said Richard D. Fain, Chairman and CEO of Royal Caribbean Group. "In fact, as we are inking this deal today, Azamara already has added a fourth ship to their fleet. I am confident that the brand's success and growth trajectory will continue under the stewardship of Sycamore."
"We look forward to guiding and supporting Azamara in its next phase of growth," said Stefan Kaluzny, Managing Director of Sycamore Partners. "The brand's high guest engagement, personalized service and unique Destination Immersion® strategy, position it strongly for continued growth in the upmarket space."
Perella Weinberg Partners LP served as financial advisor to Royal Caribbean Group and Freshfields Bruckhaus Deringer LLP provided legal counsel. Kirkland & Ellis LLP provided legal advice to Sycamore Partners.
Hallo,
